Show simple item record

dc.contributor.authorFredheim, Nanna Alida
dc.contributor.authorFigenschou, Tine Ustad
dc.date.accessioned2020-05-11T12:21:36Z
dc.date.available2020-05-11T12:21:36Z
dc.date.created2020-05-04T11:34:34Z
dc.date.issued2020
dc.identifier.citationInterest Groups & Advocacy. 2020, 1-23.
dc.identifier.issn2047-7414
dc.identifier.urihttps://hdl.handle.net/11250/2653916
dc.description.abstractInterest groups depend on visibility for political influence and organizational growth. The current hybrid media landscape presents both opportunities and constraints for visibility and influence. For organized interests, if, when and how to use established media involves a continuous evaluation of different media strategies, as well as evaluations of how to best combine media and non-media platforms for efficient, multi-platform advocacy campaigns. Through qualitative interviews with 39 health interest organizations, representing a broad spectrum of group types, resources and access to decision-makers, this study analyses evaluations of the perceived gains and risks associated with media strategies. Although all interviewees value media visibility, their actual access to the established news media varies significantly. In the current media landscape, which is characterized by hyper-competition and hybridity, we find that it is primarily the well-resourced organizations, with storytelling expertise, which gain and prioritize visibility in the established media. Other organizations, independent of other group characteristics, seek visibility by increasingly becoming networked content distributors to bypass established media and target specific publics to promote organizational aims.
dc.language.isoeng
dc.titleChanging priorities, hybrid campaigns: interest groups’ perceptions of gains and risks in the new media landscape
dc.typePeer reviewed
dc.typeJournal article
dc.description.versionacceptedVersion
dc.source.pagenumber1-23
dc.source.journalInterest Groups & Advocacy
dc.identifier.doi10.1057/s41309-020-00089-7
dc.identifier.cristin1809193
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1
dc.date.embargoenddate


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record